Manchester United are the world's 8th most valuable sports brand | inside World Soccer

Manchester United are the world's 8th most valuable sports brand

Friday, June 19, 2009

Manchester United have been rated the eighth most valuable sports brand in the world by SportsPro magazine.

Four American brands head the list, with the National Football League (NFL) is ranked at No 1, valued at $4.5 billion. It is followed at the top of the table by Major League Baseball (MLB) ($3.9 billion), the NBA ($3.35 billion) and Nascar ($1.9 billion).

Premier League champions United are valued at $1.495 billion, five places ahead of the Champions League ($1.1 billion) and six above of Real Madrid ($1.073 billion).

Arsenal is the next highest English club in 21st, with a value of $910 million, six places above Liverpool ($801 million). Chelsea's $634 million pushes into 55th.

The Premier League, though, was not considered in the analysis.

"The EPL and some other leagues did not make the list because they are owned by the clubs and are effectively revenue distribution entities not properties," said Tom Rubython, the editor-in-chief of SportsPro.

"As in the case of the EPL shares are returned on a team's relegation and handed over to the promoted teams. Effectively they are like a mutual – ie, an old-fashioned building society.

"The EPL is obviously valuable but not in a monetary sense, which is why the top teams in Europe will eventually form their own league they can actually own.

"Conversely the NFL – and all the other leagues in the table – is a permanent league with no promotion or relegation."

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