Biggest Transfer of the Season: Messi defects from PES to FIFA
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| Photo: ea.com |
"I want to be part of the team behind the best sports football game in the world and be associated with the great EA SPORTS name," said Messi.
"EA SPORTS is a brand that shares my values of creativity, excellence and social responsibility."
The multi-faceted partnership will see Messi become an EA SPORTS Ambassador.
He will feature on packaging for future FIFA titles, and be involved with marketing, advertising and social media campaigns.
EA SPORTS will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.
| Photo: konami.com |
"With Messi on our team we have the world's best and most exciting player to help EA Sports maintain its global leadership in the years ahead."
Messi's first EA appearance will be as the cover star of the upcoming FIFA Street.