The biggest transfer deal this season sees Lionel Messi transfer to EA SPORTS, ending forever his role as the cover star of Konami's Pro Evolution Soccer.
"I want to be part of the team behind the best sports football game in the world and be associated with the great EA SPORTS name," said Messi.
"EA SPORTS is a brand that shares my values of creativity, excellence and social responsibility."
The multi-faceted partnership will see Messi become an EA SPORTS Ambassador.
He will feature on packaging for future FIFA titles, and be involved with marketing, advertising and social media campaigns.
EA SPORTS will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.
General manager of football at EA SPORTS Matt Bilbey added: "Our FIFA franchise is the number one selling sports video game franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars.
"With Messi on our team we have the world's best and most exciting player to help EA Sports maintain its global leadership in the years ahead."
Messi's first EA appearance will be as the cover star of the upcoming FIFA Street.
Watch his debut trailer below.
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| Lionel Messi will first appear on the cover of FIFA Street in March Photo: ea.com |
The Barcelona and Argentina superstar was previously the poster boy for Pro Evolution Soccer up until this year when he was replaced by Real Madrid's Cristiano Ronaldo. His last appearance was promoting PES 2012 at Konami's pre-recorded E3 presser.
"I want to be part of the team behind the best sports football game in the world and be associated with the great EA SPORTS name," said Messi.
"EA SPORTS is a brand that shares my values of creativity, excellence and social responsibility."
The multi-faceted partnership will see Messi become an EA SPORTS Ambassador.
He will feature on packaging for future FIFA titles, and be involved with marketing, advertising and social media campaigns.
EA SPORTS will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.
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| Lionel Messi was the cover star for Pro Evolution Soccer 2011 Photo: konami.com |
General manager of football at EA SPORTS Matt Bilbey added: "Our FIFA franchise is the number one selling sports video game franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars.
"With Messi on our team we have the world's best and most exciting player to help EA Sports maintain its global leadership in the years ahead."
Messi's first EA appearance will be as the cover star of the upcoming FIFA Street.
Watch his debut trailer below.
