Cristiano Ronaldo to launch CR7 underwear range | inside World Soccer

Cristiano Ronaldo to launch CR7 underwear range

[Saturday, September 14, 2013 ]

In partnership with Danish textile firm JBS, Cristiano Ronaldo is launching his very own line of underwear following the footsteps of fellow footballer David Beckham.

Cristiano Ronaldo has entered the sophisticated world of clothes design
Cristiano Ronaldo has entered the sophisticated world of clothes design

Photo: JBS

The collaboration will feature a broad range of designs within the underwear and socks categories and the plan is that the collection will hit stores and www.cr7underwear.com on November 1.

"For JBS it is important that the people we work with represent our company values," JBS owner Claus Bjerg Sørensen said in a statement.

"Therefore, we are very proud to present this collaboration with Cristiano Ronaldo. Who is better to represent superior quality than one of the best football players in the world?"

The line will have two different approaches, one that is created for Ronaldo's youngest fans and a fashion-oriented collection for the younger man who is into great designs and wants to follow the trends.

Ronaldo added: "The companies that I choose to work with need to be fashion-oriented and of the highest quality to be able to deliver a superior product to my fans.

"In JBS I have found a collaborator who designs and produces products of the highest quality and have a strong heritage of great design."

And Ronaldo has given fans a sneak peek of what the new line will look like in a video posted by JBS on YouTube.


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