Leeds goalkeeper sets up new supplement business | inside World Soccer

Leeds United goalkeeper Jamie Ashdown has set up new website Trusted Pro Supplements following the confusion and dangers that surround the supplement industry.

Trusted Pro Supplements is already supplying supplements to a number of footballers
Trusted Pro Supplements is already supplying supplements to a number of footballers

The 32-year-old has recognised a gap in the sports supplements industry and through his new online business wants to help athletes avoid taking banned or harmful substances.

Ashdown told Total Sports Nutrition: "Most professional athletes count taking supplements as part of their fitness routine.

"Supplements are such excellent tools in the search for improvement.

"As a youth team player it could have been me buying something off the shelf.

"But I was fed up of finding that something I was taking may have been cross contaminated and therefore may not be safe."

The dangers involved in taking supplements were highlighted when Ashdown heard about Claire Squires, who died on the final stretch of the London Marathon last year, following complications caused by DMAA, a now banned substance, in a supplement she had taken.

Following discussions with Informed Sport, the recognised body of testing of ingredients for all sports supplements, Ashdown felt that he could do the research to take the guess work out of choosing a supplement for so many athletes who may have questions or feel confused.

He added: "It isn't just about giving that information to other footballers in my team, or even only my sport.

"I think the people who need the most information are grass roots athletes, people who may be tested for drugs and may not have access to a sports scientist or an advisor to help guide them.

"It just isn't worth the risk, and even just looking at websites, one manufacturer may have only one product registered with Informed Sport. It is too easy to think every product that they manufacture is definitely safe."

As well as selling only supplements registered with Informed Sport, Trusted Pro Supplements will be stocking fantastic supplement accessories imported from USA which are not stocked in the UK, and features a blog written by various experts including sports scientists, lecturers and experts in their fields.

Ashdown concluded: "If I can make a difference to the way a handful of people choose and use supplements, I will have done what I have set out to do.

"But the ultimate goal is challenging the way the entire industry functions!"

For further information, please visit www.trustedprosupplements.co.uk

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