Meet Brazil's hottest lineswoman Fernanda Colombo Uliana

May 09, 2014 • • min read

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Meet Brazil's hottest lineswoman Fernanda Colombo Uliana

Brazilian assistant referee Fernanda Colombo Uliana became one of the most talked-about figures on social media following her appearance during the Brazilian Cup match between São Paulo and CRB.

The fixture marked only the second professional match officiated by the 25-year-old official, yet much of the online conversation quickly shifted away from the football itself and towards Fernanda's television appearance.

Key takeaways

Fernanda Colombo Uliana went viral during Brazilian Cup coverage.
The assistant referee officiated São Paulo vs CRB.
Social media reaction focused heavily on her appearance.

Social media reaction quickly takes off

Viewers watching the match on television began posting clips and screenshots across social platforms shortly after the game kicked off.

Her presence on the touchline rapidly became a trending topic among football fans online.

Whilst assistant referees rarely attract mainstream attention during a match, Fernanda's appearance sparked widespread discussion due to her youthful image and on-screen presence.

Attention beyond the football

Much of the reaction online focused less on her officiating performance and more on her looks, with many social media users commenting on her blonde appearance and glamour.

Despite the attention, Fernanda has continued to build her reputation within Brazilian football as part of a growing number of female officials working at higher levels of the game.

Growing visibility for female officials

Women referees and assistant referees have become increasingly visible across world football in recent years, taking on bigger roles in domestic leagues and international competitions.

Fernanda's sudden rise in online popularity reflects both football's massive social media culture and the heightened spotlight often placed on officials during televised matches.

Though the reaction online was largely centred around appearance, her involvement in professional Brazilian football also highlighted the continued progress of female representation within officiating.