Sam Adams runs out of Boston Lager during World Cup weekend

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Sam Adams runs out of Boston Lager during World Cup weekend
Scotland supporters travelling to the United States for the 2026 World Cup have turned the city into a sea of tartan, filling pubs, restaurants and sports venues whilst creating an unexpected problem for local businesses - running out of beer.

The scale of the celebrations became clear when Boston Beer Company revealed that its flagship Sam Adams Boston Taproom completely exhausted its supply of Samuel Adams Boston Lager over the weekend.

Scotland fans drink Boston dry

According to the brewer, members of Scotland's famous supporters group, the Tartan Army, consumed four times the amount of Boston Lager normally sold during a busy four-day holiday period such as Independence Day.

The extraordinary demand forced the company to arrange an emergency beer delivery on Saturday morning, with additional shipments scheduled throughout the week to prevent further shortages.

Whilst Boston Lager proved the drink of choice for many visiting supporters, it was far from the only casualty of the beer-fuelled celebrations.

At the White Bull Tavern, stocks disappeared at an alarming rate as Scotland fans packed the venue following their team's opening World Cup victory.

Paul Morris of the White Bull Tavern admitted the demand caught staff by surprise.
Pretty much everything. We ran out of everything. Tennent's being number one.
Despite the logistical headaches, Morris praised the atmosphere generated by the travelling support.
The fans have been unbelievable. They're great - fun, drinking, partying - having a great time.

Record-breaking weekend for Boston businesses

The impact of Scotland's supporters extended well beyond individual pubs.

Hennessy's Bar in downtown Boston told local media that sales during the World Cup weekend exceeded even its busiest St Patrick's Day celebrations.

Chief operating officer Noelle Somers described the surge as unprecedented.
We've been here for over 30 years, and we've never seen anything like it.
Elsewhere, Federal Wine & Spirits reportedly sold out of popular beer brands including Budweiser and Corona, whilst one of the shop's refrigerator doors broke after being opened repeatedly throughout the weekend rush.

The Dubliner also experienced its busiest trading period on record.
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Scotland's World Cup return sparks party atmosphere

The celebrations were fuelled by Scotland's historic return to football's biggest stage.

The tournament marks the nation's first men's World Cup appearance in 28 years, and supporters have travelled across the Atlantic in huge numbers to follow Steve Clarke's side.

Their enthusiasm reached new heights on Saturday when Scotland secured a 1-0 victory over Haiti at Gillette Stadium.

After the final whistle, fans flooded bars and pubs across Boston, with celebrations continuing long into the early hours.

Less than 24 hours later, thousands gathered again for "Scotland Day" at Fenway Park, where the Boston Red Sox hosted the Texas Rangers.

A colourful fan march from Evans Way Park to Fenway Park featured bagpipes, Scottish flags and a carnival-like atmosphere that transformed parts of the city into a temporary home away from home for the Tartan Army.

Organisers estimated at least 5,000 supporters took part in the march, although the total number of Scottish fans attending the baseball game appeared significantly higher.

More beer needed before Morocco clash

Boston's hospitality industry may have little time to recover.

Scotland's supporters are expected to remain in force when the national team returns to action against Morocco on Friday at Gillette Stadium in Foxborough.

With bars already reporting shortages and distributors working overtime to replenish supplies, local businesses are preparing for another wave of thirsty visitors.

If the opening weekend is any indication, Boston's brewers and publicans may want to keep the taps flowing. The Tartan Army is not finished yet.

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