Standard Chartered wants Liverpool to sign more Asian players | inside World Soccer

Liverpool shirt sponsors Standard Chartered are hoping the club to sign Asian stars to help tap into commercial opportunities in the region.

Standard Chartered's £20m-a-season deal with Liverpool is the most lucrative in football history
Standard Chartered's £20m-a-season deal with Liverpool is the most lucrative in football history

The Anfield club signed an £80 million, four-year shirt sponsorship deal with the multinational financial services company in September 2009.

And while the company is based in London, much of its income comes from the Asian market.

"The real power for what Liverpool could do for us, and I think for the English Premier League, is if there was a way they could nurture foreign players from Asia," Standard Chartered executive Gavin Laws said in an interview with The Associated Press.

"You see what Park Ji-Sung does for Manchester United.

"The markets in Asia and the Middle East are so nationalistic, they are very proud about their countries.

"One appearance from a player, say from Dubai in the Premier League, and you'd have the whole of Dubai watching it."

And it's in those Asian markets where Standard Chartered wants to be selling more shirts with its brand across them.

Laws added: "The market is saturated in Europe with so many clubs, how many more merchandise sales are they going to create over the next 10 years?

"If the clubs want to do merchandise sales going at an exponential rate you've got to be in China, you've got to be in Korea really getting all the people excited about the game."


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