Nicklas Bendtner flashes 'Paddy Power' underpants after scoring | inside World Soccer

Nicklas Bendtner flashes 'Paddy Power' underpants after scoring

Thursday, June 14, 2012

Denmark striker Nicklas Bendtner could be facing UEFA action over ambush marketing after revealing a pair of Paddy Power-branded pants as part of his goal celebration.

Bare It Like Bendtner! Nicklas Bendtner shows off his underpants with the slogan Paddy Power
Bare It Like Bendtner! Nicklas Bendtner shows off his underpants with the slogan Paddy Power

Photo: Getty Images

Celebrating his second goal in Denmark's 3-2 loss against Portugal on Wednesday, Bendtner lifted up his shirt and pulled down his shorts to reveal the name of the Irish bookmaker across the top of his underpants.

Minutes after the goal, the betting firm sent a Twitter message with a photograph claiming that Bendtner was wearing his lucky underwear.




However, Bendtner is likely to find himself in hot water as his actions would appear to be a clear violation of UEFA's rules on ambush marketing.

UEFA regulations for Euro 2012 state that "all kit items worn during the final tournament must be free of any sponsor advertising".

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