David Beckham unveils Sainsbury's blind football online challenge | inside World Soccer

Sainsbury's and its Paralympic ambassador David Beckham have released the world's first Paralympic Blind Football game to coincide with the London 2012 Paralympic Games.

Sainsbury's launches the world's first online simulation of Paralympic sport Blind Football
Sainsbury's launches the world's first online simulation of Paralympic sport Blind Football

Created by content agency Drum in conjunction with independent digital agency Chunk and Channel 4, it allows gamers to experience what it's like to play Blind Football, the first of its kind showcasing this complex Paralympic sport.

Undertaking a series of challenges - including learning how to pass, tackle, dribble and score - users have to rely on the sounds they hear instead of sight.

Using 3D sound, players are promised an immersive game experience giving a real taste of what it's like to play Blind Football.

There are graphics, but you can't see what you're doing while playing the mini-games - the visuals are used for replays, so you can see how well you've done.

The online game is hosted on a Sainsbury's dedicated microsite on Channel 4's website. (Link)

Jat Sahota, head of sponsorship at Sainsbury's, said: "We want to provide customers all across the UK the chance to get involved with the Games, whether they are able to visit an event or just getting to grips with the game from home."

Sainsbury's is also providing customers across the UK with the opportunity to win tickets to the Paralympic Games through an in-store promotion and online competition.


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