English Championship outfit Bournemouth have revealed their unique way of supporting Movember by adding a "mo" to the club's iconic crest.
The badge, which has been an integral part of the Cherries' crest since 1971, will be sprouting whiskers for the weekend's visit of local rivals Brighton and Hove Albion.
The temporary crest will be rolled out across the club's matchday programme, social media, and even on Sky Sports' coverage of the game.
Special stickers featuring the crest will be handed out around the Goldsands Stadium for supporters young and old to adapt their replica shirts for the day and show support for Movember.
Bournemouth chairman Jeff Mostyn told the club's website: "It is vitally important that we use our profile to raise awareness of men's health issues and I am delighted that, as a club, we will be showing our support tomorrow.
"The crest is an important part of the club's heritage and I hope changing it for a day shows how serious we are about tackling men's health problems.
"The players will be doing their best to put on a good performance for the supporters in the stands and the live television audience at home, and hopefully we can do our bit to launch Movember in style."
The Movember campaign asks for men to grow moustaches for 30 days once a year - a cause which a host of footballing personalities gets behind.
Four million "mos" have reportedly been grown since the campaign began four years ago, raising £346 million to help men who are struggling with prostate cancer, testicular cancer, and mental health problems.
Community manager for Movember Oswin Croft added: "Movember are really proud to have the support of AFC Bournemouth.
"They are truly helping to change the face of men's health by raising funds and awareness for Prostate cancer, testicular cancer and men's mental health.
"By inspiring their community we hope to see Mo Bros & Mo Sistas growing and supporting moustaches throughout the month around Bournemouth and beyond."
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| Photo: @afcbournemouth |
The badge, which has been an integral part of the Cherries' crest since 1971, will be sprouting whiskers for the weekend's visit of local rivals Brighton and Hove Albion.
The temporary crest will be rolled out across the club's matchday programme, social media, and even on Sky Sports' coverage of the game.
Special stickers featuring the crest will be handed out around the Goldsands Stadium for supporters young and old to adapt their replica shirts for the day and show support for Movember.
Bournemouth chairman Jeff Mostyn told the club's website: "It is vitally important that we use our profile to raise awareness of men's health issues and I am delighted that, as a club, we will be showing our support tomorrow.
"The crest is an important part of the club's heritage and I hope changing it for a day shows how serious we are about tackling men's health problems.
"The players will be doing their best to put on a good performance for the supporters in the stands and the live television audience at home, and hopefully we can do our bit to launch Movember in style."
The Movember campaign asks for men to grow moustaches for 30 days once a year - a cause which a host of footballing personalities gets behind.
Four million "mos" have reportedly been grown since the campaign began four years ago, raising £346 million to help men who are struggling with prostate cancer, testicular cancer, and mental health problems.
Community manager for Movember Oswin Croft added: "Movember are really proud to have the support of AFC Bournemouth.
"They are truly helping to change the face of men's health by raising funds and awareness for Prostate cancer, testicular cancer and men's mental health.
"By inspiring their community we hope to see Mo Bros & Mo Sistas growing and supporting moustaches throughout the month around Bournemouth and beyond."
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