10 adult stars who mix football with their personal brands
Table of Contents
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KEY TAKEAWAYS
- Football gives creators access to passionate, established supporter communities.
- Club shirts, match-day content and rivalries can drive social-media engagement.
- Sponsor partnerships can create commercial opportunities and reputational risks.
From wearing Premier League shirts and attending matches to sharing football-related videos and joining discussions about club rivalries, a growing number of adult performers and subscription-based content creators have made football part of their online identities.
The trend is particularly visible around English football, where fierce rivalries, recognisable club identities and constant match-day conversations provide plenty of opportunities to attract attention.
Here are 10 adult stars and content creators who have found ways to mix football with their personal brands.
1. Mia Khalifa - West Ham United
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The former adult-film performer became a familiar name in football discussions after publicly declaring her support for West Ham United.
Her interest in the Hammers reportedly developed after watching the football hooligan film Green Street Hooligans, which introduced her to the club's supporter culture.
In January 2019, Khalifa attracted attention during West Ham's 1-0 victory over Arsenal. She also made headlines for her comments about Arsenal midfielder Matteo Guendouzi.
Beyond her original adult-film career, Khalifa has explored sports commentary and other media opportunities, making football an established part of her public personality.
2. Elle Brooke - Manchester City
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Despite being born in Portsmouth, she has chosen to support the Manchester club rather than her hometown team.
Brooke regularly incorporates City's colours into her social-media content, making her affection for the club part of her online personality.
Her football-related posts often involve playful exchanges with supporters of rival clubs, particularly Arsenal, Manchester United and Chelsea.
However, football is only one part of Brooke's wider entertainment career. She has also established herself in influencer boxing, becoming a recognised champion in the Misfits Boxing scene.
3. Astrid Wett - Chelsea
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Rather than simply using club merchandise as a visual theme, Wett regularly produces content connected to actual matches and developments surrounding the Blues.
She has attended games at Stamford Bridge, shared her reactions to Chelsea performances and discussed the club's fortunes with her followers.
Her emotional match-day reactions have attracted considerable attention online, particularly among Chelsea supporters.
Wett's relationship with the club has not been without controversy. Some supporters have criticised aspects of her match-day behaviour, whilst others have questioned the relationship between her adult-content career and her public profile as a Chelsea fan.
4. Arabella Mia - Arsenal
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The adult-content creator went viral after attending an Arsenal match wearing body paint designed to resemble the club's football shirt.
Her appearances around the Emirates Stadium have generated considerable discussion across social media and football news outlets.
Arabella has also used her distinctive match-day appearances to interact with Arsenal supporters and create football-related interviews.
The approach has attracted criticism from some fans, with questions raised about whether her connection to the club is genuine or primarily promotional.
5. Alex Le Tissier - Southampton
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As the daughter-in-law of Southampton legend Matt Le Tissier, she has an existing connection to the club's football history. She has also incorporated the Saints into her subscription-based content business.
Alex regularly features Southampton shirts in her social-media content. One particularly recognisable example bears the name "Le Goddess" and the number seven, referencing her father-in-law's legendary shirt number.
However, the combination of the Le Tissier family name, Southampton's identity and her adult-content career has divided supporters.
Some fans have questioned the commercial use of the family connection, whilst others have focused on the potential impact on the club's reputation.
In its reporting on the relationship between football and OnlyFans, The Athletic highlighted how wearing Southampton colours and appearing around important club moments could generate significant traffic for her subscription platform.
6. Bonnie Brown - Leicester City
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A Leicester City supporter, Brown regularly features the Foxes' shirts in her social-media content.
Her collection reportedly includes around 20 Leicester shirts, reflecting a long-standing interest in the club.
In an interview with The Athletic, Brown explained how incorporating football shirts into her content helped her reach a wider audience.
She reportedly gained approximately 30,000 followers over three months after introducing Leicester-related content into her online strategy.
7. Elsa Thora - Hull City
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Her relationship with football, however, goes beyond wearing the club's colours for social-media photographs.
Thora has spoken about her childhood involvement in the sport, revealing that she began playing football at the age of six.
She has also discussed the challenges of being an adult-content creator who openly supports a football club.
In an interview with The Athletic, Thora highlighted what she considers a double standard towards women who commercialise their interest in football.
Her argument is that female supporters can be dismissed as fake fans when they incorporate football into their businesses, even when their interest in the sport is genuine.
8. Skylar Skye - Manchester United
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In November 2026, Skye attracted attention after sharing a video from Old Trafford whilst wearing a United shirt.
Her caption encouraged followers to find themselves a United-supporting girlfriend, generating reactions from the club's online supporter community.
She has also connected her content to United's performances, joking that her lucky bra helped the team secure a comeback victory against AS Roma.
9. Alaw Haf - Wrexham AFC
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The Welsh model and OnlyFans creator is a genuine supporter of the Red Dragons, regularly attending matches at the Racecourse Ground and incorporating the club into her social-media identity.
Her connection with Wrexham attracted wider attention following the takeover by Hollywood actors Ryan Reynolds and Rob McElhenney and the success of the documentary series Welcome to Wrexham.
In a 2023 interview with Daily Star Sport, Haf explained that the documentary had helped expand her audience, particularly among American football supporters.
She revealed that Wrexham had become one of the leading locations for her Instagram followers and that she regularly received messages from international fans discussing the club and visiting the city.
10. Bonnie Blue - Calstock FC
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In April 2025, the adult-content creator, whose real name is Tia Emma Billinger, became the shirt sponsor of Cornwall-based amateur club Calstock FC.
The partnership followed a connection between Blue and one of the club's players.
The team's new away shirt featured her branding alongside the slogan "Up the Bonnie Blue Bees."
However, the arrangement did not last long.
Calstock subsequently announced that they would withdraw the sponsored kit following the Football Association's interpretation of its regulations.
The club had to arrange replacement shirts and launched a fundraising campaign to help cover the associated costs.
Why are adult content creators using football to build their brands?
The growing relationship between football and adult entertainment is not particularly surprising.Football offers something that many other entertainment categories struggle to replicate: a massive international audience with strong emotional connections to clubs, players and rivalries.
A football shirt is also one of the most recognisable pieces of sports merchandise in the world.
For content creators, incorporating a familiar club identity can immediately make a photograph, video or social-media post relevant to an established audience.
There are four main reasons behind this strategy.
1. Football provides access to an established global audience
Premier League clubs have supporters across Europe, Asia, Africa and the Americas.Content connected to Manchester United, Chelsea, Arsenal or Liverpool can reach audiences that already follow football closely.
This gives creators an opportunity to attract attention beyond their existing followers.
2. Club rivalries generate engagement
Football supporters rarely remain indifferent when it comes to their rivals.A controversial opinion, a match-day reaction or a playful exchange between rival supporters can generate comments, reposts and heated discussions.
For social-media creators, this creates opportunities to participate in conversations that are already happening.
3. Football shirts create instant recognition
Club shirts provide an immediately recognisable visual identity.A creator wearing a Manchester City or West Ham shirt can connect their content to a particular football community without needing a lengthy explanation.
Football merchandise also offers a natural theme for photographs, videos and match-day appearances.
4. Subscription platforms provide a monetisation route
Social media can introduce creators to new audiences, whilst subscription-based platforms offer a way to convert some of that attention into paying customers.The strategy is not necessarily about football itself. Instead, football can function as an audience acquisition channel that connects creators with people who might not otherwise encounter their content.
However, appearing in a club shirt does not automatically establish genuine support, official endorsement or a commercial partnership with that club.
Football, social media and the creator economy
The relationship between football and adult entertainment reflects a wider change in how online personalities build their businesses.Traditional celebrity branding often depended on television appearances, sponsorship agreements and mainstream media exposure.
Today, social-media platforms allow individual creators to develop their own audiences by connecting with established cultural communities.
Football is particularly attractive because its supporters are passionate, its biggest clubs have international recognition and its conversations continue throughout the year.
For some creators, supporting a football club is a genuine part of their identity. For others, football represents another commercial opportunity.
Ultimately, the crossover between football fandom, social-media influence and subscription-based entertainment is becoming an increasingly visible part of modern football culture.
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