Manchester United accidentally sold new home shirts for just £22

July 26, 2014 • • min read

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Manchester United were left red-faced on Thursday following the sale of their new home kit for less than half price on the club's official store.


Photo: United Direct - Manchester United

Online shoppers looking to buy a United shirt on Thursday morning were given a pleasant surprise after seeing the jersey on sale for just £22 rather than the retail price of £55.

The club's official shop, operated by Kitbag.com, accidentally included the brand new 2014/15 Premier League home shirt as part of a half price sale, leaving a number of fans snapping it up at rock bottom price.

The Nike garment, which includes a Chevrolet logo emblazoned across the middle, was on sale for a number of hours before the error was spotted and taken off the website.

In a show of good will to their fans, United later confirmed in a statement that they will honour discounts on all merchandise sold.

United Direct, the club's Official Online Megastore, which is run by our e-commerce partner Kitbag, sent out communications which contained details of an erroneous discount code to our fans around the globe - this offer has now ended.

United Direct will honour all consumer orders placed using this discount code, an approach which is fully endorsed by the club.