Bayern Munich 2026/27 Oktoberfest Kit: The boldest Wiesn jersey yet
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KEY TAKEAWAYS
- Bayern Munich's 2026/27 Wiesn jersey features a colourful floral design on black.
- The special shirt is due to debut against Union Berlin on 18 September.
- The wider Oktoberfest collection includes jackets, cardigans, shorts and more.
The German giants have made their Oktoberfest shirt an annual tradition since the 2021/22 season, turning the special release into one of the most distinctive pieces of the club's yearly adidas collection.
For 2026, Bayern and adidas have moved away from the restrained cream, green and gold aesthetic seen previously and embraced the colour, energy and exuberance associated with Munich's famous festival.
The result is a black jersey covered by an abstract floral graphic, with bursts of red, white, blue, yellow and green creating a painterly effect across the shirt.
And rather than simply adding a small Oktoberfest reference to a conventional Bayern design, this time the Wiesn aesthetic is the main event.
Bayern Munich's 2026/27 Wiesn jersey
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The artwork uses bold, blurred-looking flowers in several bright colours, giving the jersey an appearance closer to contemporary artwork than a traditional football shirt.
Off-white adidas stripes run across the shoulders, providing a cleaner contrast against the busy graphic, whilst the collar and sleeve cuffs use solid colours to give the design some structure.
On the chest, Bayern have once again used the specially designed FC Bayern Wiesn emblem, accompanied by the adidas Originals Trefoil. The official Oktoberfest logo is also placed on the back of the neck.
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A floral design inspired by the Wiesn
According to adidas, the floral graphic is a modern interpretation of traditional floral elements associated with the Wiesn and Bavarian culture.The various colours are intended to represent the different facets of Oktoberfest and the lively atmosphere Munich takes on during the festival season.
Bayern have similarly described the jersey as a meeting point between traditional Munich style and a more modern, confident visual identity.
That makes the 2026/27 edition considerably louder than last season's shirt.
Bayern Munich 2026 Oktoberfest collection
The jersey is only part of the new Bayern Wiesn range.The club have also launched a broader lifestyle collection featuring complementary Oktoberfest pieces, including:
- Wiesn shorts
- A matching cardigan
- A black jacket inspired by traditional trachten style
- Oktoberfest socks
- Traditional-style trousers
- Women's dirndl pieces
- Additional Bayern Wiesn apparel
This continues Bayern's approach of treating the Oktoberfest release as more than a match shirt, with the collection designed to work across football, streetwear and traditional Bavarian influences.
Where to buy the Bayern Munich 2026/27 Oktoberfest jersey
The new Wiesn jersey is available through the official FC Bayern online store and Bayern stores.Fanatics is also stocking the shirt in the United States under the product name Bayern Munich adidas 2026/27 Fourth Replica Jersey - Black.
Fanatics currently lists the replica at $100, with sizes from S to 2XL displayed and the product marked as in stock. The retailer describes it as an officially licensed adidas replica featuring Climacool technology, a sewn-on club crest and sublimated artwork.
🛒Buy the Bayern Munich 2026/27 Oktoberfest Jersey at Fanatics
When will Bayern debut the 2026/27 Wiesn kit?
Bayern are scheduled to wear the new Oktoberfest shirt for the first time against Union Berlin at the Allianz Arena on Friday, 18 September 2026.The Bundesliga fixture is scheduled to kick off at 20:30 CEST, one day before the 2026 Oktoberfest officially opens.
That timing is deliberate. Bayern's annual Wiesn shirt traditionally arrives around the opening of the festival, giving the club an opportunity to bring the design onto the pitch as Munich enters Oktoberfest season.
The 2026 Oktoberfest itself officially begins at noon on Saturday, 19 September, and runs through 4 October. The official Munich Oktoberfest site describes this year's event as the 191st Oktoberfest.
The story behind Bayern's Oktoberfest shirts
Bayern's Oktoberfest jerseys have become an established annual tradition rather than an occasional novelty.Since the 2021/22 season, the club have released a dedicated Wiesn shirt, with each edition taking a slightly different approach to Bavarian culture and the relationship between Bayern and their home city.
The 2025 edition leaned heavily into heritage, whilst the 2026 jersey takes a much more graphic approach.
The progression is easy to see.
Instead of using Oktoberfest details sparingly, adidas has made the floral artwork the central visual feature of this year's shirt.
Bayern's most colourful Wiesn shirt yet?
The 2026/27 Bayern Oktoberfest jersey represents a clear change in direction.Previous editions have often used traditional colours, heritage detailing or more restrained graphics. This year's version does almost the opposite, with a black base covered by a vibrant, abstract floral composition.
It is unmistakably designed around the visual energy of the Wiesn.
And with Bayern scheduled to wear it against Union Berlin on the eve of Oktoberfest, the timing could hardly be more appropriate.
For Bayern supporters and football shirt collectors, the 2026/27 Wiesn jersey adds another distinctive chapter to one of the more unusual annual kit traditions in European football.
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