Poolball: Where soccer and nightlife come together | inside World Soccer

Poolball: Where soccer and nightlife come together

Sunday, May 1, 2011

American beer brand Budweiser has teamed up with Ogilvy Argentina to create a brilliant interactive game designed to engage soccer enthusiasts in nightlife settings.

Ad agency Ogilvy Argentina creates PoolBall for Budweiser
Ad agency Ogilvy Argentina creates PoolBall for Budweiser

Photo: Budweiser Argentina

The collaborating parties developed the newly minted sport of Poolball, where players play on this giant pool table over 7x3 meters long, with 15 redesigned soccer balls.

The rules consist of 2 teams of 2 standing on top of this gigantic table and following the normal rules of pool.

But instead of shooting pool with a cue, you use your feet or head and the objective is to get the ball into the pockets or nets.

The concept has generated a significant amount of buzz across the world since several sports channels have broadcast the presentation part of Poolball on their airwaves.

Poolball is now touring around bars and pubs in Buenos Aires.


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