Nine West Ham players have teamed up with The Sun newspaper and The Movember Foundation to appear naked on Page 3's "Feel 'em Friday" feature.
The campaign launched on Friday and saw West Ham players including Andy Carroll, Kevin Nolan, and Mark Noble posing naked, with just a football covering their manhood.
The "Feel 'em Friday" initiative aims to encourage men to check themselves for signs of testicular cancer.
The support of the West Ham players comes after their former teammate Dylan Tombides tragically lost his life following a battle with testicular cancer in April.
David Dinsmore, editor of The Sun, said: "Movember is a great campaign with a sense of fun and innovation that chimes perfectly with The Sun's values.
"We're very happy to be partnering with the Movember Foundation to spread the word about checking for testicular cancer in the way we have done with breast cancer and CoppaFeel! to great success."
The campaign was reminiscent of CoppaFeel!'s "Check 'em Tuesdays", which saw Page 3 models remind readers to check for lumps in a bid to stomp out breast cancer.
Sarah Coghlan, Movember UK director, added: "Having the support of the UK's biggest national newspaper is a fantastic opportunity to reach men across the country and encourage them to take action when it comes to their health."
West Ham stars strip for The Sun's #FeelEmFriday to get men to check for testicular cancer http://t.co/huYqHWo5PE pic.twitter.com/hxGNZI1Ucj
— Tim Gatt (@TimGatt) November 7, 2014The campaign launched on Friday and saw West Ham players including Andy Carroll, Kevin Nolan, and Mark Noble posing naked, with just a football covering their manhood.
The "Feel 'em Friday" initiative aims to encourage men to check themselves for signs of testicular cancer.
The support of the West Ham players comes after their former teammate Dylan Tombides tragically lost his life following a battle with testicular cancer in April.
David Dinsmore, editor of The Sun, said: "Movember is a great campaign with a sense of fun and innovation that chimes perfectly with The Sun's values.
"We're very happy to be partnering with the Movember Foundation to spread the word about checking for testicular cancer in the way we have done with breast cancer and CoppaFeel! to great success."
The campaign was reminiscent of CoppaFeel!'s "Check 'em Tuesdays", which saw Page 3 models remind readers to check for lumps in a bid to stomp out breast cancer.
Sarah Coghlan, Movember UK director, added: "Having the support of the UK's biggest national newspaper is a fantastic opportunity to reach men across the country and encourage them to take action when it comes to their health."
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Also see:
- Bournemouth add moustache to club badge in support of Movember
- Ángel di María supports UNICEF cause of saving premature babies
- Spanish club Cultural Leonesa wear tuxedo-themed kit for charity match
- Huddersfield player dyes beard in club colours for charity
- Iker Casillas grows moustache for Movember charity
