Everton sign record £30m deal with Kitbag
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Everton have dumped JJB as their kit distributor and have replaced them with Kitbag, signing a record-breaking £30 million-plus deal with the sports retailers.
The agreement, the biggest commercial deal in the club's 131-year history, is for 10 years and will see Kitbag take responsibility for high street shopping, mail order and the club's online store.
The deal will also mark a spectacular return for Everton retail in Liverpool City Centre with the opening of a new flagship store in the £920 million Liverpool One complex.
The new City Centre outlet will be the sister store of a fully refurbished retail operation at Goodison Park.
"This new and exciting partnership represents real and tangible progress in the retail arena for Everton," Toffee's chief executive officer Robert Elstone told www.evertonfc.com.
"It is, and will remain, a key area of the club's overall business and therefore it was crucial to find the right partner. I believe we have done that with Kitbag Limited.
"It will undoubtedly benefit Everton and our supporters for many years to come.
"There has been a significant amount of investment in this partnership from Kitbag already and it further demonstrates the ambition to improve our retail brand, our product ranges and customer service levels."
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The agreement, the biggest commercial deal in the club's 131-year history, is for 10 years and will see Kitbag take responsibility for high street shopping, mail order and the club's online store.
The deal will also mark a spectacular return for Everton retail in Liverpool City Centre with the opening of a new flagship store in the £920 million Liverpool One complex.
The new City Centre outlet will be the sister store of a fully refurbished retail operation at Goodison Park.
"This new and exciting partnership represents real and tangible progress in the retail arena for Everton," Toffee's chief executive officer Robert Elstone told www.evertonfc.com.
"It is, and will remain, a key area of the club's overall business and therefore it was crucial to find the right partner. I believe we have done that with Kitbag Limited.
"It will undoubtedly benefit Everton and our supporters for many years to come.
"There has been a significant amount of investment in this partnership from Kitbag already and it further demonstrates the ambition to improve our retail brand, our product ranges and customer service levels."
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