DUREX gives 'extra time' off the pitch | inside World Soccer

DUREX gives 'extra time' off the pitch

Friday, April 1, 2011

Extra time has taken on an entirely new meaning after DUREX condom brand came up with a unique way to promote its Performa series during a Thai league game.

Fourth official holds up a massive electronic condom aloft
To promote it's new model that contains Benzocaine, a tool that helps to orgasm under control and "experience" so prolong, the Cheshire-based company used the extra time clocks used in soccer games to demonstrate the effect.

By the end of the first and second-half, there was a fourth official holding up his Durex-sponsored extra-time board to show many more minutes still to play.

The brilliant idea was the brainchild of Bangkok advertising agency McCann Erickson.

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