Saturday, December 15, 2012

Lionel Messi to wear fan's boot design against Atlético

Barcelona forward Lionel Messi will wear a pair of adidas adizero boots designed by a fan when he takes to the field against Atlético Madrid on Sunday night.

This is the boots that Lionel Messi will wear against Atlético Madrid
This is the boots that Lionel Messi will wear against Atlético Madrid

Photo: adidas

In a global first, fans of the world's best footballer were given the unique opportunity earlier this year to create a pair of adidas adizero f50s by visiting the new miadidas configurator at and submitting their designs.

The miadidas configurator is a service allowing footballers to “Create Your Own” design and incorporate colour schemes and personal touches.

The contest began with a call to action video on Messi's own Facebook page encouraging fans from selected miadidas markets to submit their customisations.

Budding designers were then given one week to submit their creations at which point the winning entry was chosen by the Argentinian himself.

Javier Pascual Mullor from Spain was identified as the lucky winner from over 14,200 submitted entries and Javier's dream boot will be worn by the player this Sunday against Atlético.

The chosen boot comprises of a "running white" upper, with black outsole/sprintframe & laces and "vivid red" heel, tongue and iconic adidas three-stripe.

Javier's final design was also complemented by Messi's usual boot customisations including the Messi Icon logo, Argentinian flag, "Leo 10" and acknowledgement to his newborn son Thiago.

Speaking about his chosen boot design, Messi said: "I am happy with the miadidas boots and want to congratulate Javier on designing the winning ones that I will wear Sunday against Atlético Madrid.

"I also want to thank everyone who sent in their designs, they were all really good!"

14 additional "runners up" have also been identified by Messi and will be rewarded with miadidas vouchers.
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