Freddie Ljungberg groped in nightclubs because of Calvin Klein ad
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| Photo: Calvin Klein |
However, it didn't have all that many happy memories for Ljungberg, who recalled how women would frequently come up to him and touch him in clubs, apparently keen to check out the merchandise.
"Advertising was fun to do, but had unexpected consequences for my personal life. The price was simply too high," Ljungberg told Di.se.
"It sounds so cocky and I will not whine, but if, for example, I'd go to a night club, girls would come up and grab my crotch. Just like that.
"It was happening everywhere. They came from behind, side, pulled and tugged at me. The worst part was that you could not do a damn thing about it. When I angrily removed my hands, people just laughed.
"Some people thought that I could blame myself, I had done Calvin Klein and played in a top team. But there was no limit to what others thought they were entitled to do."