André-Pierre Gignac reportedly threatens lawsuit after being trolled by Burger King
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That theme was taken up by Burger King, who include Gignac's name to promote their new campaign to sell Whoppers by changing the lyrics to "A Whopper for Gignac".
The company then flooded the Marseille press by buying a ton of advertising space as they prepare to launch their new outlet in the city.
However, the light-hearted stunt has not gone down well with the player, with reports in France claiming he is now set to sue Burger King for unauthorized use and denigration of his name.
On n'a jamais été bons sur les rimes. Notre truc, c'est le burger. pic.twitter.com/gUiuf71A9c
— Burger King France (@BurgerKingFR) April 17, 2014- Irish pub pokes fun at David Moyes with new drink
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