Carlsberg to propose renaming Liverpool's new stadium
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Liverpool's shirt sponsor Carlsberg is keen on buying the naming rights for the proposed new stadium at Anfield, as part of a renewed deal with the club.
The Danish beer's ties with the Reds stretch back to 1991, making it the Premier League's longest commercial partnership, and appear ready to suggest a new agreement which would see their name emblazoned across the stadium.
Gareth Roberts, Carlsberg UK's director of sponsorship, suggested on Thursday that the controversial idea of a Carlsberg Anfield will be on the table when discussions begin in earnest at the end of the season.
"That will be part of the discussion, I'm sure, but there have been no decisions yet," he told The Associated Press.
"We would be very interested in what happens. I'm sure that the conversations that go on between the two parties will reflect that."
In 2004, Arsenal negotiated a 15-year naming rights deal for their new stadium with Emirates worth more than £100 million, including an eight-year shirt sponsorship agreement.
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The Danish beer's ties with the Reds stretch back to 1991, making it the Premier League's longest commercial partnership, and appear ready to suggest a new agreement which would see their name emblazoned across the stadium.
Gareth Roberts, Carlsberg UK's director of sponsorship, suggested on Thursday that the controversial idea of a Carlsberg Anfield will be on the table when discussions begin in earnest at the end of the season.
"That will be part of the discussion, I'm sure, but there have been no decisions yet," he told The Associated Press.
"We would be very interested in what happens. I'm sure that the conversations that go on between the two parties will reflect that."
In 2004, Arsenal negotiated a 15-year naming rights deal for their new stadium with Emirates worth more than £100 million, including an eight-year shirt sponsorship agreement.
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