José Mourinho becomes Braun's first global brand ambassador

Braun, the P&G-owned electric shaving brand, has hired José Mourinho as its first ever global celebrity brand ambassador.


José Mourinho is the face of Braun's latest campaign promoting its Series shavers range Photo: Rankin for Braun

The Real Madrid coach will appear in television and print advertising to promote the company's premium men's electric shavers, including the Series 7 and Series 3. The campaign launches in October.

Mourinho said: "First of all I do them because I feel something with the product. Braun is a brand that I like. It's a brand with prestige.

"They think I am good for their image. I also think being connected with Braun is good for my image. It's a good partnership."

Braun executives view Mourinho's "charisma, style, passion and performance" are synonymous with its brand's heritage.

James Nunn, grooming brand communications director at Braun, said: "We're extremely excited to have José Mourinho on board as a global ambassador for Braun, especially as he has such an affinity with our electric shaving products.

"He is a truly unique man, as evidenced by his timeless, individual style, unapologetic success and thoughtful ambition. Not only is he a leader in his field, but he is also an icon for men throughout the world."

Watch new Braun ad starring José Mourinho